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This site northwestwasterecovery.com had the following in the site, "Call today for a free quote! Here at North West Waste Recovery we pride ourselves in offering a cheaper waste removal solution for you." Our analyzers observed that the website stated " We have been found to be the cheapest licence waste removal company within the cheshirewirral area." The Website also stated " The reason we can provide you with this affordable service is because we operate without the use of skips. Free over the phone quotation or at location of waste. We then load your waste onto one of our vehicles. Thinking about having a clear out?." The website's header had Northwest Waste Recovery as the most important keyword. It was followed by Skip hire ellesmere port, skip hire north west, and skip hire chester which isn't as highly ranked as Northwest Waste Recovery. The next words the site used was rubbish clearance. skip hire was also included but could not be understood by web engines.